Okaloosa County BOCC — March 24, 2016 — Agenda Packet — reading text

Sales and Marketing Report February 2016 Karen Rossi, Client Services Coordinator Purchased Leads Worked (Continued) Attachment: II. h. Sales Update (5399 : Sales Update (Sherry Rushing & Tisha Maraj)) Est Room Lead Source Company/Person Event # of Attendees Nights Action Outcome Real Estate Investment Real Estate Management USA Meeting June sent sales SDR Allen Smith 2016 100 170 kit none yet Annual Louisiana Motor Transport Convention sent sales SDR Dana Weidman July 2020 125 220 kit none yet, follow up September 2017 National Oceanic & Advisory Board Atmospheric Administration Meeting sent sales SDR Yvette Jefferson Fall 2017 60 110 kit none yet, follow up January 2017 Possible Wind Enterprises Woman sent sales SDR Loinda Wind Meeting 75-100 90 kit none yet, follow up end of March Constant Contact Email Report February Constant Contact email had a 16% open rate and a 6% click rate with 4 new subscribers. PYM Live Atlanta Constant Contact email had a 45.3% open rate. 2 Packet Pg. 67  2.h.a Sales and Marketing Report February 2016 Karen Rossi, Client Services Coordinator Attachment: II. h. Sales Update (5399 : Sales Update (Sherry Rushing & Tisha Maraj)) Activities such as Marketing / Public Relations / Tradeshows: Attended FWB Chamber First Friday Breakfast Attended Destin Chamber Leaders in Business Lunch Attended FWB Chamber Tourism Committee meeting Created and sent Constant Contact email for February Created and sent Constant Contact email to contacts Tisha made at PYM Live Atlanta Created and uploaded 7 Marquee slides Created 4 new slides and loaded PPT for upcoming events on Internal TVs Input and scheduled internal TV directional signage for 16 events Wrote the text for Sales Department's portion of the Newsletter Created Sales Department's portion of the TDC Meeting Update PPT 3 Packet Pg. 68  2.i Tourist Development Council Meeting: 03/24/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5400) DOC ID: 5400 Coastal Management Update (Erika Zambello) Updated: 3/21/2016 4:22 PM by Aida Wilkinson Page 1 Packet Pg. 69  COASTAL MANAGEMENT UPDATE Erika Zambello Packet Pg. 70 2.i.a Attachment: II. i. Coastal Management Presentation (5400 : Coastal Management Update (Erika Zambello))  Concrete to Reefs • In process of moving donated concrete for second Concrete to Reefs deployment. • New staging area negotiated with Eglin. Packet Pg. 71 2 2.i.a Attachment: II. i. Coastal Management Presentation (5400 : Coastal Management Update (Erika Zambello))  Ecotourism Twitter Adventure Chat • VISIT FLORIDA • Promoted paddleboarding, diving, parasailing, swimming, birding and more. Packet Pg. 72 3 2.i.a Attachment: II. i. Coastal Management Presentation (5400 : Coastal Management Update (Erika Zambello))  Ecotourism Video Series • One of three videos to be created for Eglin AFB sites. • Ex: Anderson Pond Packet Pg. 73 4 2.i.a Attachment: II. i. Coastal Management Presentation (5400 : Coastal Management Update (Erika Zambello))  Thank you and questions? Packet Pg. 74 5 2.i.a Attachment: II. i. Coastal Management Presentation (5400 : Coastal Management Update (Erika Zambello))  3.j Tourist Development Council Meeting: 03/24/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5401) DOC ID: 5401 Smith Travel Research Lodging Reports Updated: 3/21/2016 4:24 PM by Aida Wilkinson Page 1 Packet Pg. 75  OCCUPANCY 3.j.a Occupancy is a percentage of rooms occupied. Attachment: III. j. JANUARY EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5401 : Emerald Coast Hotel Lodging Occupancy January - December 100% 90% 80% 70% 60% 50% 40.70% 40% 30% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2012 32.70% 47.50% 66.90% 65.80% 68.50% 79.80% 84.40% 59.30% 51.20% 50.00% 39.20% 32.80% 56.51% 2013 34.80% 47.60% 65.20% 62.60% 67.90% 81.50% 82.90% 63.90% 53.10% 45.80% 38.30% 34.30% 56.49% 2014 34.40% 48.30% 60.70% 65.00% 73.30% 82.70% 87.90% 68.30% 51.50% 53.90% 37.50% 35.40% 58.00% 2015 36.80% 49.90% 58.90% 70.50% 67.00% 80.70% 87.40% 65.00% 60.80% 55.60% 42.40% 38.00% 59.42% 2016 40.70% Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 76  3.j.a AVERAGE DAILY RATE Attachment: III. j. JANUARY EMERALD COAST OCCUPANCY ADR REVPAR 2016 (5401 : Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $150.00 $130.00 $110.00 $79.71 $90.00 $70.00 $50.00 $30.00 Annual Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Avg 2012 $70.06 $73.94 $111.20 $119.89 $126.15 $154.24 $161.31 $122.66 $101.52 $96.45 $77.00 $73.13 $107.29 2013 $72.27 $74.89 $115.06 $117.23 $127.06 $155.40 $165.78 $126.27 $101.83 $95.87 $78.30 $72.43 $108.53 2014 $71.81 $77.59 $117.62 $126.51 $134.71 $167.91 $181.81 $137.10 $111.25 $110.73 $114.40 $74.98 $118.86 2015 $77.93 $82.29 $120.99 $136.27 $144.19 $179.93 $195.06 $140.45 $117.49 $106.47 $83.85 $78.63 $121.96 2016 $79.71 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited.