Okaloosa County BOCC — March 24, 2016 — Agenda Packet — reading text

Revenue Paradise Promotions EC Sing Off 4/12‐13/2016 $1,500.00 Chose another venue 900 Opening US Specialty Sports Assoc. Ceremony 7/17/2016 $1,000.00 Chose another venue 2000 Opening US Specialty Sports Assoc. Ceremony 7/3/2016 $1,000.00 Chose another venue 2000 Cheer Deep South Cheer & Dance Competition 3/3‐4/2016 $8,000.00 No Response to provide reason 1000 Paradise Promotions Health Fair 7/29‐30/2016 $2,000.00 Chose not to have event at all 500 Total ECCC Revenue Lost $13,500.00 Proactive Prospecting Company/Person Event Source Action Outcome Mitch Fielder, GA Press Any upcoming Set an appointment for a sales call PYM Email/Call Association Events while in ATL Set an appointment for a sales call Katrina Simmons Southern Co PYM Email/Call while in ATL Set an appointment for a sales call Cassandra Sutton & Anne Talon C3& Associated PYM Email/Call while in ATL Real Estate Mgmt. USA Conference SDR Email/Call FUP on his Event ECCC Proactive Contact Goal 25 Packet Pg. 63 2.h.a 2 Attachment: II. h. Sales Update (5399 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report February 2016 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Ginger Grappone Retirement Phone Email/talk Checking dates John Farris Dance Comp. Phone Email/talk Availability Warren Averett Seminar web email Waiting to hear back Jeanson Benoit Seminar web email/talk availability Two8 holdings Seminar web emailed availability Hillard Family Reunion web emailed availability FORMAL PROPOSALS ISSUED ECCC Aramark Number of Company Event Dates Projected Comments New/Repeat Accom Req F&B Value Attendees Revenue Business After Fort Walton Beach Chamber 4/21/2016 $700.00 Repeat No $800.00 300 Hours Helms Briscoe/NRG danceProject Dance Event 1/20‐22/2017 $10,000.00 New Yes $10,000.00 800 Annual AF Contracting Summit Summit 1/26&27/2017 $4,000.00 New Yes $15,000.00 300 Total ECCC Projected Revenue $ 14,700.00 Aramark Projected Revenue $25,800.00 Packet Pg. 64 2.h.a 3 Attachment: II. h. Sales Update (5399 : Sales Update (Sherry Rushing & Tisha Maraj))  Sales and Marketing Report February 2016 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Student University of Oklahoma 1065 Company/person Event Retention NRG danceProject Dance 216 Alexandra & Family Quincernear Donna Lashick ARC Lincoln Cox & Crew Concert Ray Green FRLA Paula Stokes Kelly Pageant Claire Ogle Seder Dinner Magaly Maldonaldo Ministry Event Total Room Nights 1281 Alisa Bride Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1. Attended Tourism Meeting. 2. Attend Airport Announcement. 3. Attend PYM in Atlanta and sales calls 4. Speak at UWF Marketing Class 5. Attended Chamber Expo Packet Pg. 65 2.h.a 4 Attachment: II. h. Sales Update (5399 : Sales Update (Sherry Rushing & Tisha Maraj))  2.h.a Sales and Marketing Report February 2016 Karen Rossi, Client Services Coordinator Reactive Leads Worked Attachment: II. h. Sales Update (5399 : Sales Update (Sherry Rushing & Tisha Maraj)) Company/Person Event Source Action Outcome emailed Jill Showers Unknown (Burkhalter Travel) email information no response She responded and was very interested in holding her reception emailed here, but her date is not flexible and falls on the same date as Darla Lyon Wedding Reception email information another large event emailed Mary Whatley Wedding/Reception email information no response she called and was interested, but her date is not flexible and is the same weekend the Greek Fest is booked. They are using the emailed kitchen and almost the entire center. She spoke to the CVB to Sharon Brady Brady/Mitchell Wedding email information obtain area information. She was calling to get information about scheduling future emailed training sessions for her business. Preferred to receive our Lisa Burge Training session phone call information information via email. Purchased Leads Worked Est Room Lead Source Company/Person Event # of Attendees Nights Action Outcome Vacation.com Regional (group of travel agents) Meeting sent sales SDR Scarlet Winkleman Fall 2016 100 40 kit none yet 1 Packet Pg. 66  2.h.a