Okaloosa County BOCC — March 24, 2016 — Agenda Packet — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, March 24, 2016 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Melissa Matern Director of Marketing & Events, The Boardwalk/Bone Bruce Craul Chief Operating Officer, HarborWalk Hospitality Honorable Mike Anderson City of FWB Representative Honorable Jim Foreman City of Destin Representative Honorable Kelly Windes Commissioner District 5 (Chairman) Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart County Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Council Member Minute Attorney Update Director Update Public Comments Related to Current Agenda (3 minutes each) Visitor a. 654Limo Chauffeured Services Funding Request b. Sunshine Shuttle I. Items for TDC Approval/Recommendation c. Tourist Development Council - Regular Meeting - Feb 25, 2016 2:00 PM d. Financial Update (Ed Schroeder) e. Allegiant Air Contract guidance (Ed Schroeder) f. Local Event Marketing Funding guidance (Ed Schroeder) Tourist Development Council Page 1 Printed 3/21/2016 Regular Meeting Agenda March 24, 2016 II. Items for Information Purposes Only - (Speaker) g. Marketing Update (Ed Schroeder) h. Sales Update (Sherry Rushing & Tisha Maraj) i. Coastal Management Update (Erika Zambello) III. Items for Information Purposes Only - (No Speaker) j. Smith Travel Research Lodging Reports k. Okaloosa Tax Collector Report l. Expenditure Transaction Report m. Reconciliation of Promotional Reserves n. Film Commission Update o. Visitor Center Top 10 States IV. Public Comment (3 minutes each) V. Next TDC Meeting (Dale Peterson) Thursday, April 28, 2016 2:00 p.m. Emerald Coast Convention Center VI. Adjourn (Dale Peterson) Tourist Development Council Page 2 Printed 3/21/2016  a Tourist Development Council Meeting: 03/24/16 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 5394) DOC ID: 5394 654Limo Chauffeured Services Funding Request Updated: 3/21/2016 4:05 PM by Aida Wilkinson Page 1 Packet Pg. 3  a.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: March 24, 2016 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director SUBJECT: 654Limo Funding Request Attachment: a. 654Limo Funding Request (5394 : 654Limo Chauffeured Services Funding Request) STATEMENT OF ISSUE: Consideration of a funding request by 654Limo Chauffeured Services. BACKGROUND: 654Limo Chauffeured Services has submitted an Operational & Capital Funding Request form to wrap the back side of chauffeured vehicles with Emerald Coast branding. However, this marketing agreement would be more appropriately evaluated in the context of the annual strategic marketing plan. As part of the County’s transit services contract with Maruti Fleet, buses will be wrapped with Emerald Coast branding at no charge. The buses will run on a regular schedule and are highly visible to visitors. Wrapping private business vehicles at a cost when public transit is being wrapped at no cost is not a prudent use of tax dollars. OPTIONS: Approve or Deny RECOMMENDATION: Deny the funding request. Packet Pg. 4  a.a Packet Pg. 5 Attachment: a. 654Limo Funding Request (5394 : 654Limo Chauffeured Services Funding Request)  a.a Packet Pg. 6 Attachment: a. 654Limo Funding Request (5394 : 654Limo Chauffeured Services Funding Request)  a.a Packet Pg. 7 Attachment: a. 654Limo Funding Request (5394 : 654Limo Chauffeured Services Funding Request)  a.a Packet Pg. 8 Attachment: a. 654Limo Funding Request (5394 : 654Limo Chauffeured Services Funding Request)  a.a Packet Pg. 9 Attachment: a. 654Limo Funding Request (5394 : 654Limo Chauffeured Services Funding Request) Packet Pg. 10 a.a Attachment: a. 654Limo Funding Request (5394 : 654Limo Chauffeured Services Funding Request)  1.c Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting www.EmeraldCoastFL.com ~ Minutes ~ Thursday, February 25, 2016 2:00 PM Emerald Coast Convention Center Council Members & Staff Attendee Name Title Status Arrived Departed Minutes Acceptance: Minutes of Feb 25, 2016 2:00 PM (Items for TDC Approval/Recommendation) Dale E. Peterson Chairman, Dale E. Peterson Vacations Present - - Thomas Rice Vice-Chairman, Magnolia Grill Present - - Thom Gossom Owner, Best Gurl, Inc.- Mktg & Comm. Firm Present - - Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Present - - Director of Marketing & Events, The Melissa Matern Present Boardwalk/Bonezzi Development Bruce Craul Chief Operating Office, HarborWalk Hospitality Present - - Honorable Mike Anderson City of Fort Walton Beach Mayor Present - - Honorable Jim Foreman City of Destin Representative Present Honorable Kelly Windes Commissioner, District 5 Present - - Ed Schroeder Director, Tourist Development Department Present - - Lynn Hoshihara TDD Attorney Present - - Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Chairman Peterson called the meeting to order at 2:00 PM. Council Member Minute Mr. Craul stated he was proud of the attendance at the recent NW Florida Lobby Day in Tallahassee. Mayor Anderson recently spent some time in Tallahassee while the legislature was discussing using bed tax for law enforcement. Commissioner Windes stated the All Sports banquet was superb with 1,300+ attendees. Mr. Rice noted how much he appreciates our winter visitors and their participation in the local community. Mr. Foreman was introduced by Chairman Peterson and stated it is important to look after the people that vacation here. Ms. Matern had a great time with this winter’s many guests and is looking forward to spring. Attorney Update None Director Update None Public Comments Related to Current Agenda (3 minutes each) None Visitor a. City of Destin Funding Request Greg Kisela, Destin City Manager, respectfully requested resources specifically for spring break to assist in transporting underage offenders to Crestview, and to prevent escalation of the problem as happened in Bay County. Mr. Foreman commented on the difficulty of holding down taxes and providing support to special events. Chairman Peterson stated using TDC funds for this purpose is against the law and reviewed TDT funds budgeted to Destin to support tourism activities. He doesn’t feel it is right to vote on something that’s illegal. Mr. Rice motioned to table the item and Ms. Matern seconded. Mr. Anderson stated he is aware of proposed legislation being considered to fund law enforcement from bed tax. Mr. Craul stated he doesn’t think the decision will change even if tabled unless the law changes, and the TDC is bound to follow the law. Commissioner Windes proposed an amendment to tables the motion until such time as legislation allows for it. Mr. Gossom inquired whether the TDC would be voting on the same thing or something different if the law changes. Ms. Hoshihara noted that even if the law is changed, the TDT Plan would have to be amended before any funding request could be considered. Mr. Foreman noted the money would be going