Okaloosa County BOCC — Aug 29, 2013 — reading text

Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) Vendor Opportunity Impressions/Clicks 50% Net Budget December FP4C including advertorial, digital and Atlanta Monthly 66,485 minimum $2,662 e-newsletter February and April FP4C including advertorial, Coastal Living 900,000 minimum $23,870 eblast and online ($11,935 per) May FP4C including digital and 150 words of Texas Monthly 300,000 minimum $6,168 copy Family Circle / Parents May FP4C 1,648,349 $20,128 May/June FP4C including editorial and website AAA Going Places 2,551,580 $18,855 link March FP4C including editorial and full year e- Worth The Visit 500,000 $9,964 Guide exposure Visit Florida Official Guide 2 Page 4C Spread and inclusion in e-book 600,000 $14,998 June 4x Quarter Page 4C targeting in-state Southern Living 250,000 $10,000 Florida traveler Total Spend $106,645 24 Packet Pg. 39  2.a Atlanta Magazine Highlights: Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Circulation: 66,485 • Full Page 4C ad; December 2013 insertion • Advertorial, digital, and e-newsletter inclusion Rationale: • 71% of Atlanta Magazine readers plan to travel to Florida in the next 12 months • Dedicated editorial feature on Florida Investment & Return: • 50% cost: $2,663 • Price per partner (4 participants): $666 MRI Doublebase research, 2012 25 Packet Pg. 40  2.a Coastal Living Highlights: Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Circulation: 450,000; East of Mississippi (26 states, plus DC) • Full Page 4C ad; Feb and April 2014 insertions • Online reader service listing with hyperlink for 2 months • Advertorial, e-blast, and online special section inclusion Rationale: • Attended cultural events and traveled to Florida in last 12 months: 213 index • Very likely to travel to Florida in the next 12 months: 174 index Investment & Return: • 50% cost: $23,870 • Price per partner (4 participants): $5,968 MRI Doublebase research, 2012 26 Packet Pg. 41  2.a Texas Monthly Highlights: Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Circulation: 300,000; Readership: 2.5 million • Full Page 4C ad; May 2014 insertion • 150-200 words of copy; digital section inclusion, including travel homepage Rationale: • Texas Monthly readers are 1.5 times more likely to travel to Florida than the average US adult • Delivers the state’s largest and most affluent print audience Investment & Return: • 50% cost: $6,168 • Price per partner (4 participants): $1,542 MRI Doublebase research, 2012 27 Packet Pg. 42  2.a Family Circle/Parents Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) Highlights: • Circulation: 1,648,349 combined, Travel South region (AL, FL, GA, KY, MS, NC, SC, TN, VA, WV) • Full Page 4C ad; May issue insertion Rationale: • Dedicated “Florida for Families” editorial focus • Delivers suggestions for family travel and activities Investment & Return: • 50% cost: $20,128 • Price per partner (4 participants): $5,032 MRI Doublebase research, 2012 28 Packet Pg. 43  2.a AAA – Going Places Highlights: Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Circulation: 2,551,580 (FL, GA, Western TN) • Full Page 4C ad + editorial • Direct link online to site for 90 days • Going Places South – May/June insertion Rationale: • AAA members accounted for 37% of Florida room nights • 73% are regular readers of AAA Going Places • 74% took action after reading AAA Going Places Investment & Return: • 50% cost: $6,168 • Price per partner (4 participants): $1,542 MRI Doublebase research, 2012 29 Packet Pg. 44  2.a Worth The Drive Highlights: Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Circulation: 500,000 (400,000 copies mailed with March pub; 100,000 copies distributed in AAA offices) • FP, 4C + editorial – March insertion • 1,700,000 e-Guides delivered electronically to AAA Auto Club Group South members Rationale: • Highly targeted Florida visitors planning Florida drive vacations • Compartment-sized guide that is a wealth of knowledge to inspire Florida visitors to explore with new content for 2013 Investment & Return: • 50% cost: $9,964 • Price per partner (4 participants): $2,491 30 Packet Pg. 45  2.a Official 2014 Visit Florida Magazine Highlights: Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Circulation: 600,000 • 2 page, 4C spread – January insertion • Inclusion in e-book version of magazine – 8 million visits per year Rationale: • Widespread distribution to highly qualified travelers who are actively planning a Florida vacation, including all Florida welcome centers • Covers beaches, outdoors, entertainment, dining, maps, regional must-see lists Investment & Return: • 50% cost: $14,998 • Price per partner (4 participants): $3,749 31 Packet Pg. 46  2.a Southern Living – Travel Florida Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) Highlights: • Circulation: 250,000, in-state Florida traveler • ¼ page, 4C – June insertion Rationale: • Enthusiastic travelers • High propensity for travel to Florida – 205 index Investment & Return: • 50% cost: $10,000 • Price per partner (4 participants): $2,500 32 Packet Pg. 47  2.a Visit Florida Digital Co-Op Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Low cost partner opportunities are currently still in development by Visit Florida • Visit Florida meeting to be held over the next few weeks • Visit Florida estimated pricing to be published in October • Newsletter packages exist, though advertising space is small-space units and not ideal • Current ROS banner packages would be $5,000 per partner • Recommendation is to re-evaluate in October 33 Packet Pg. 48  2.a Additional Co-Op Opportunities