Okaloosa County BOCC — Aug 29, 2013 — reading text

on the Council or TDD should have or could have ensured that communication. Minutes Acceptance: Minutes of Aug 29, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Moving on from public comment, Mr. Mayer stated, that if the board is interested in changing the demographics with the income levels, it could be done. Ms. Brown commented that the medium income of those in the survey was much higher than the minimum of $50,000, with; • 80% have an income of $75,000 or more • 50% have an income of $100,000 or more • 32% have an income of $125,000 or more. Mr. Mayer said he would like to make the question of whether the minimum income should be bumped, an action item. Mr. Guidry, Commissioner Windes, and Ms. Joyce all echoed concern over a shift away from higher income visitors over the last three years. Mr. Peterson stated there could be some other economic reasons for the shift that should be looked at. Commissioner Windes underscored the importance for a quarterly session where local industry brainstorm with Peter Mayer. Ms. Clarke discussed the Emerald Coast website and some of the initiatives associated. • Content strategy and planning • User experience/information architecture o Sitemap o Wireframes • Full redesign • All new content • Front-end and back-end development • Search engine optimization • Robust filtering • Development of mobile • Optimized for tablets Jim Wood, Destin City Council, Chairman of the Okaloosa-Walton TPO, shared his concern about the website’s transportation information. He shared the fact that it was missing some pertinent information. He also commented about public transit options. Okaloosa County Tourist Development Department Page 11 Packet Pg. 12  1.a Regular Meeting Minutes AUGUST 29, 2013 Campaign Timing Shoulder Seasons: Minutes Acceptance: Minutes of Aug 29, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale • Spring (post-Spring Break through pre-Memorial Day) – runs from January to March • Fall (post-labor Day - Thanksgiving) – runs from June to August • Summer (if needed) – runs from March to May • Snowbirds – runs from June to August • A Very Emerald Christmas – runs from mid-September to mid-November Co-Op Opportunities Develop year-round opportunities for Accommodations to Partner with the TDD • Print • Online • Visit Florida Commissioner Windes reiterated the need for another meeting with Peter Mayer to discuss the 2014 marketing plan, instead of waiting for the regularly scheduled monthly meeting. Mr. O’Byrne said he would schedule one and contact the Council with the date and time. Visitor Profile Research Partnering with University of West Florida to Develop Visitor Profile Information in Order to: • Define marketing parameters • Media marketing • Demographics Findings to include • Visitation • Visitor expenditure • Length of stay • Cities of origin • Demographics • Hotel nights/condo nights • Forecasting for future • Economic impact Commissioner Windes requested Mr. Mayer and his firm work on writing task orders in plain language. Mr. Mayers agreed with Commissioner Windes’ request. Commissioner Windes then queried Mr. Stewart if there was any money that could be used to supplement public transit. Mr. Stewart said he would look into it. Okaloosa County Tourist Development Department Page 12 Packet Pg. 13  1.a Regular Meeting Minutes AUGUST 29, 2013 Ms. Joyce asked about positive PR to help bring the area out of the dark cloud of previous scandals. She stated it is important for the public to see the good that is coming Minutes Acceptance: Minutes of Aug 29, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale out of this. Mr. Mayer mentioned completing an audit to record and build public confidence. III. Schedule September TDC Meeting (Dan O’Byrne) a. Thursday, September 26, 2013, 2:00 p.m. Emerald Coast Convention Center (No motion or action taken on scheduling) IV. Adjourn Mr. Peterson adjourned the meeting at 5:31pm. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Guidry AYES: Empson, Joyce, Rigdon, Windes, Peterson, Dixon APPROVED: APPROVED: By:____________________________ By:________________________________ Name:_________________________ Name: Daniel O’Byrne________________ Title:__________________________ Title: Director, Tourist Development Dept._ Date:__________________________ Date:______________________________ Okaloosa County Tourist Development Department Page 13 Packet Pg. 14  Tourist Development Council Meeting: 09/09/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2062) DOC ID: 2062 TDC Co-Op and Christmas Updated: 9/6/2013 5:12 PM by Aida Wilkinson Page 1 Packet Pg. 15  TDC Meeting September 9, 2013 2.a Packet Pg. 16 Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas)  A Very Emerald Christmas 2 2.a Packet Pg. 17 Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas)  2.a Average Occupancy by Month Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) Source: 2013 Smith Travel Research 3 Packet Pg. 18  2.a Average RevPar by Month Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) Source: 2013 Smith Travel Research 4 Packet Pg. 19  2.a A Very Emerald Christmas Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) Objective: • Drive visitation Thanksgiving – New Years Campaign Timing: • September 26 – December 15 Two Budget Options: • $525,510 • $365,510 5 Packet Pg. 20  2.a Events Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) • Emerald Coast Holiday Light Exhibition • Lighting of 20 boats along Destin Harbor every weekend in December • Light Display in Fort Walton Beach, Armament Museum • A Very Emerald Christmas Culinary Experience • Restaurant Month • Cooking Demonstrations • A Very Emerald Christmas Sand Sculpture Spectacular • A Very Emerald Christmas Shopping Experience 6 Packet Pg. 21  2.a A Very Emerald Christmas Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) Event Budget Culinary Experience $ 4,000 Shopping Experience $ 4,000 Emerald Coast Holiday Light Exhibition $ 23,000 Sand Sculpture Spectacular $ 10,000 Total $ 40,000 7 Packet Pg. 22  2.a November 2013 Attachment: TDC Presentation 9.9.13 (2062 : TDC Co-Op and Christmas) SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 17 18 19