Fort Walton Beach Resolution — 2011-13-support branding effort — reading text

RESOLUTION 2011 -13 A RESOLUTION OF THE CITY COUNCIL OF FORT WALTON BEACH, FLORIDA; SUPPORTING THE GREATER FORT WALTON BEACH CHAMBER OF COMMERCE AND THE OKALOOSA COUNTY TOURIST DEVELOPMENT COUNCIL EFFORTS TO PROMOTE SOUTHERN OKALOOSA COUNTY AS THE EMERALD COAST BRAND; AND PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the beaches of the Gulf of Mexico are second to none in attracting visitors who come to the area for recreational purposes; and WHEREAS, the municipalities, Fort Walton Beach, Cinco Bayou, Mary Esther, Shalimar and Destin, of the southern Okaloosa County are vital to provide services and utilities; and WHEREAS, the Greater Fort Walton Beach Chamber of Commerce and the Okaloosa County Tourist Development Council plan to promote the area of Southern Okaloosa County as the Emerald Coast, with a common slogan and logo, also known as " Branding" the area. NOW THEREFORE BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FORT WALTON BEACH, FLORIDA THAT: SECTION 1. The City Council of the City of Fort Walton Beach supports the efforts of the Greater Fort Walton Beach Chamber of Commerce and the Okaloosa County Tourist Development Council to promote the area of Southern Okaloosa County as the Emerald Coast, with a common slogan and a logo as shown on Exhibit A, attached hereto. SECTION 2. The City Council of the City of Fort Walton Beach supports the concept of utilizing the Emerald Coast slogan and logo on letterhead stationery, and will include such logo and slogan as City signs are replaced. SECTION 3. This Resolution shall take effect immediately upon its approval by the City Council and signature by the Mayor. Adopted: , a U6 i 64- Mike Anderson, Mayor Attest: s Helen Spencer, C y Clerk Exhibit A