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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: November 4, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: FY14 SMP Revision
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Pursuant to Section D.200(2) of the Tourist Development
Department Operations and Procedures Manual, all advertising/marketing expenditures made
during the fiscal year shall be in conformity with the approved Strategic Marketing Plan.
BACKGROUND: The adopted FY 2013-14 Strategic Marketing Plan (SMP) provides for
digital outdoor advertising in 3 metro markets for the Christmas season. However, digital
outdoor advertising was conducted earlier than scheduled and ran the Fall campaign in order to
capitalize on a successful summer season and improve fall seasonal occupancy rather than
waiting until Christmas. The Strategic Marketing Plan must be revised in the form of a
Resolution to reflect this change.
This change is evidenced in red font on page 5 of the attached FY 2013-14 Consolidated
Strategic Marketing Plan - Revised.
The Tourist Development Council reviewed the revised SMP and voted to recommend approval
at its October 23, 2014 meeting.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Resolution 2014-__ adopting the Okaloosa County Tourist
Development Department FY 2013-14 Consolidated Strategic Marketing Plan - Revised; a copy
of which is attached.
RECOMMENDED BY:
APPROVED BY:
John Hofstad, Interim County Administrator