Okaloosa County BOCC — January 5, 2016 — PIO UPDATE 0116

www.okaloosafl.com Please silence cell phones for Board of County Commission Meeting. All visitors must speak into microphone for live broadcast & give name & address. Happy New Year!  EVALUATION - Website Goals/Website: Increased engagement • More user friendly with buttons and easy to navigate design, increase engagement with new publics and increase Social Media presence/visibility (on home page) • Mobile friendly to increase engagement with new audiences/all publics: Mobile use increased by 30,000 users and bounce rate again cut in half. • Lowered Bounce Rate by half and overall increased education and engagement. • Increased Dept. involvement: some departments still working on updates, which will further improve over time.  EVALUATION - Centennial Goals/ Centennial: Exceeded goal of engagement/involvement/excitement by 50 percent. • Video had almost 6,000 views • “Moment in History” at County Commission morning meetings well organized and well received. Increased engagement and knowledge of history. • Birthday party coincided with grand opening of the Okaloosa County Administration Building September 15th. Very well attended with previous and current commissioners. • Renewed Military Community Covenant • Public speaking at the Destin Chamber about Centennial year & activities, as well as opportunities and community interactions (Emerald Coast Public Relations Organization, special events/community involvement through United Way, Chambers of Commerce and overall public relations/releases.) • Promotional Items: lapel pin, car sun shades, TDD held birthday at Gulfarium for tourists and gave away Frisbees, sunglasses, etc. with “Happy Birthday.” • Facebook: Went from 200 to 523 likes on Facebook; Could have had better tracking if logged in Excel/improve evaluation, not enough. • Throwback Thursday post/historical photos used for audience engagement. Moving during this time did provide time constraints. In Summary of Goals - Increased: • Engagement & social media by 25% or more • Public education by 10 percent • Engaged new publics • Engaged cities – FWB & Destin very supportive of Centennial and all participated in some way. End of Year Update – Holidays around the County… • Destin-FWB Airport held concerts leading up to Christmas holiday by area schools & churches, making a festive atmosphere for travelers. • USO Freedom Lounge donation a huge success with $1,150 collected in addition to the USO Needs list. • RESTORE Direct Component Draft Multi- Year Implementation Plan posted online for the 45 day comment, which began Dec. 15, 2015 through Feb. 1, 2016. Mural Progress … Almost done!