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Okaloosa County BOCC — March 18, 2014 — 2014-03-18 SMP In-House — reading text
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emeraldcoastfl.com Leisure $6660
emeraldcoastconventioncenter.com Groups/Meetings/Conventions $1500
myemeraldcoastevent.com
ECCC website enhancements Groups/Meetings/Conventions $50000
Communications (e.g. newsletters, press releases) Various $6000
Environmental Council Beach Cleanups $9000
GeoCaching Leisure $10000
EcoTourism Leisure $10000
Promotional Items Leisure $10000
Social Media Content Development Leisure $10000
Entertainment Expenses/Meals for Meetings Tourism Industry Professionals $2600
Last Minute Deals** Various $131,248
$253,108
**Last Minute Deals reflects funding for unanticipated marketing/promotional opportunities that may become
available March – September 2014. To the greatest extent possible, such opportunities will be presented to the
TDC for recommendation to the BCC for approval in advance. However, these funds are available for
appropriation by the Tourist Development Director with concurrence of the TDC Chairman and County
Administrator if a time-sensitive opportunity would be lost due to the timing of regular TDC and BCC meetings
required to obtain advance approval. Total cost of the opportunity must be less than $35,000 and County
Administrator approval is required regardless of dollar amount. The TDC and BCC will be apprised of the use of
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these dollars at their next regularly scheduled meetings.
In-House Marketing Plan Budget
Budget
Destination Team $77,569
ECCC Sales Team $61,755
ECCC Events Team $111,150
Film Commission $66,500
Local Event Participation $18,700
Other Marketing Activities $253,108
$588,782
Transportation/Lodging/Meals* ($54,582)*
$534,200
*not accounted for in a -548xxx promotions account
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FY 2013-14 Summary
Strategic Marketing Plan Budget
Budget
Ad Agency Strategic Marketing Plan $2,600,000
In-House Strategic Marketing Plan $588,782
Special Events & Sponsorships $375,000
(awarded per Section F of TDD Manual)
FY 2013-14 Strategic Marketing Plan $3,563,782
Transportation/Lodging/Meals* ($54,582)*
Budgeted Promotional Activities (548xxx accts) $3,509,200
*not accounted for in a -548xxx promotions account
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