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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: May 21, 2013
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: Peter Mayer Advertising Task Order 33
DEPARTMENT: Tourist Development Department
BCC DISTRICT: All
STATEMENT OF ISSUE: Pursuant to Okaloosa County Purchasing Policy, purchases in
excess of $50,000 require Board approval prior to purchasing. Attached is Task Order 33 from
Peter Mayer Advertising in an amount not to exceed $100,000 for Media Pass Through Costs
intended to "drive visitation between Memorial Day and Labor Day 2013." This initiative is part
of the Leisure Campaign/VISIT FLORIDA Partnership budget line item contained in the
approved March 1 - September 30 Marketing Plan.
BACKGROUND: On December 4, 2012 the Okaloosa County Board of Commissioners
entered into an agreement with Peter Mayer Advertising for the provision of marketing,
advertising, public relations, website and research services, and social media programming in
order to increase tourism and improve the overall economy of Okaloosa County.
"Compensation for Paid Media and Pass Through Costs" is specifically addressed in the
Agreement and states that "the Contractor will be paid for the actual paid media and pass through
costs incurred by the Contractor on behalf of the County with no markup. Such services
provided by the Contractor shall require a Task Order, which shall contain a detailed scope of
services/goods and an estimated not-to-exceed cost for performing such services or delivering
such goods."
A summary description of the services to be provided by Peter Mayer Advertising with regard to
this campaign is also attached.
The provision of these services was specifically contemplated in the approved Okaloosa County
Tourist Development Department March 1 - September 30, 2013 Marketing Plan, and identified
as a line item entitled "Leisure Campaign/Visit Florida Partnership" in the amount of $500,000
on the attached Marketing Plan Budget page from that document.
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve Task Order 33 from Peter Mayer Advertising in an amount
not to exceed $100,000 for Media Pass Through Costs intended to drive business to Okaloosa
County between Memorial Day and Labor Day 2013.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator