Okaloosa County BOCC — January 30, 2014 — III.a.

ADR 2004 2013 Emerald Coast Lodging Average Annual Daily Lodging Rate 2004 2013 $150 $130 $117 48 $117.48 $119.87 $ $122 13 $122.13 $117.40 $113.04 $106.63 $109.91$106.15 $110 $97.00 $89 62 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re Use of this Data without the express written permission of STR is strictly prohibited.  AVERAGE DAILY RATE Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Lodging Rate $230.00 $210 $210.00 00 $189.08 $ $178.07 $190.00 $170.00 $145.91 $142.25 $150.00 $129.99 $133.54 $130.00 $115.38 $107.60 $110.00 $86.35 $77.21 $80.89 $79.34 $90.00 $70.00 $50.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12 2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59 2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $$77.21 $80.89 $ $129.99 $$133.54 $ $ $145.91 $$178.07 $ $189.08 $$142.25 $ $115.38 $$107.60 $$86.35 $$79.34 Source: Smith Travel Research, Inc. Republication or Other Re Use of this Data without the express written permission of STR is strictly prohibited.  OCCUPANCY Occupancy is a percentage of rooms occupied. Emerald Coast Lodging Occupancy 100% January December 81.31% 84.02% 90% 80% 68.81% 70% 64.25% 63.66% 61.50% 55.65% 60% 51.91% 46.86% 44 31% 44.31% 50% 33.10% 36.56% 40% 30.83% 30% 0% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43% 2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70% 2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71% 2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65% *YTD = Year to Date Source: Smith Travel Research, Inc. Republication or Other Re Use of this Data without the express written permission of STR is strictly prohibited.  REVPAR Room revenue divided by rooms available. Revenue Per Available Room $170 $158.86 $144.78 $130 $100.41 $90.56 $83.52 $82.13 $90 $59 90 $59.90 $47.68 $50 $37.91 $31.56 $25.56 $24.46 $10 $ 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38 2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70 2012 $22.32 $22 32 $29 $29.13 13 $79.22 $79 22 $87 $87.65 65 $97.73 $97 73 $140.53 $140 53 $155 $155.37 37 $84 $84.03 03 $56.00 $56 00 $53 $53.14 14 $31.73 $31 73 $23 $23.88 88 2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46 Source: Smith Travel Research, Inc. Republication or Other Re Use of this Data without the express written permission of STR is strictly prohibited.