Okaloosa County BOCC — March 26, 2015 — Agenda Packet — reading text

Jim Trifilio presented a brief history of state funding for beach management. g. Marketing Update (Shantelle Dedicke) Ms. Dedicke mentioned Ed Schroeder did an outstanding job at Florida Huddle featuring our display and increasing area presence. Ms. Dedicke presented Part 1 of a 3-part recap of the Alabama Road Show in Birmingham / Montgomery, AL on February 4-6, 2015. Michelle Clarke presented the agency’s monthly report. h. Group Sales Marketing Update – Jan (Sherry Rushing) Ms. Rushing presented Part 2 of the Alabama Road Show recap and discussed attendance at other travel and trade shows. i. ECCC Sales Marketing Update – Jan (Tisha Maraj) Ms. Maraj introduced Courtney Henderson as the new Sales & Marketing Coordinator. She then presented Part 3 of the Alabama Road Show recap and discussed events at the convention center. j. Film Commission Update – Jan (Gail Morgan) Ms. Morgan updated the TDC on industry issues at the state level. Mike Anderson stated he would be happy to propose a proclamation to address film issues and beach renovation. k. Visitor Center Facility Update (Nancy Hussong) Ms. Hussong provided an update on visitor statistics and refurbishment of the welcome center building. Ms. Ketchel noted Larry Williams, Okaloosa County Extension Services Director, could assist in recommending native plants for use in landscaping improvements. She visited the Welcome Center as a new commissioner and was impressed with the staff and property. III. Items for Information Purposes Only – (No Speaker) a. Visitor Center Top 10 States – January 2015 b. Airport Enplanements & Deplanements (VPS by carrier) – January c. Airport Enplanements & Deplanements (Airports Comparison) – January Okaloosa County Tourist Development Department Page 6 of 7 February 26, 2015 Packet Pg. 8  1.a IV. Public Comment (3 minutes each) None V. Next TDC Meeting (Dale Peterson) a. Thursday, March 26, 2015 2:00 p.m. Emerald Coast Convention Center. VI. Adjourn (Dale Peterson) Meeting adjourned at 4:34 PM by Dale Peterson. Minutes Acceptance: Minutes of Feb 26, 2015 2:00 PM (Items for TDC Approval/Recommendation) APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 7 of 7 February 26, 2015 Packet Pg. 9  1.b Tourist Development Council Meeting: 03/26/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4006) DOC ID: 4006 Financial Update Updated: 3/23/2015 12:40 PM by Aida Wilkinson Page 1 Packet Pg. 10  1.b.a Financial Update March 2015 FY 2014-15 AMENDED BUDGET: $41,401,299 Financial data as of 03/20/15 The adopted budget of $34,917,500 has been amended to record an FDOT Urban Corridor grant for seasonal bus service to Okaloosa Island and Destin, Aramark’s annual investment contribution, an FDEP grant for dune walkover construction on Okaloosa Island, a FWC grant for artificial reef construction, tourism summit partnerships, and prior year cash carryforward. REVENUE ANALYSIS Attachment: I.b. Financial Update (4006 : Financial Update) Reserves are the largest component of budgeted revenues because the budget reflects anticipated revenues as well as current cash on hand. Reserves/cash on hand represents the accumulation of unspent prior year bed tax dollars; it’s not an actual source of incoming revenues for the year. Tourist development taxes comprise the largest part of actual annual revenue collections. Each percentage is anticipated to generate $2.68M, for a total of $13.4M in bed taxes. Lodging establishments th remit bed tax collections to the Tax Collector by the 20 of each month for the preceding month. The Tax th Collector reconciles and remits the revenues to the County by the 10 of the following month. Due to the timing of this process, $1.8M in actual revenue represents collections through January. March 23, 2015 Packet Tourist Development Department, Okaloosa County, FL Pg. 11 Financial Update – March 2015 1.b.a RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPAR is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. October 2014 to October 2013). RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports) Attachment: I.b. Financial Update (4006 : Financial Update) March 23, 2015 Tourist Development Department, Okaloosa County, FL 2 of 8 Packet Pg. 12 Financial Update – March 2015 1.b.a EXPENSE ANALYSIS Attachment: I.b. Financial Update (4006 : Financial Update) Amended Budget: (1)$15K transferred from convention center operations to personnel to cover overtime; (2) $25K added to convention center operations for Aramark annual investment contribution; (3)$15K transferred from special events to capital for interactive trade show booth purchase; (4)$74K transferred th from 5 penny promotional reserve for Destin to Fish production; (5)$109K transferred from living shorelines for dune walkovers grant match; (6)$125K transferred from SMP to BP; (7)$100K transferred from artificial reefs for grant match; (8)$376K cash carryforward for ECCC operations & equipment; (9)$4K for tourism summit partnerships; (10)$125K transferred from reserves to replenish SMP; (11)$25K cash carryforward for 35% O&M; (12)$4M cash carryforward for beach restoration; (13)$43K cash carryforward adjustment; (14)$1.6M cash carryforward for future ECCC improvements. March 23, 2015 Tourist Development Department, Okaloosa County, FL 3 of 8 Packet Pg. 13 Financial Update – March 2015 1.b.a REVENUES & EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION FIRST PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • beach park facilities or beach improvements • beach & waterway maintenance, renourishment, restoration, enhancement, access • tourist destination facilities Attachment: I.b. Financial Update (4006 : Financial Update) Amended Budget: (5)$109K transferred from living shorelines for dune walkovers grant match; (7)$100K transferred from artificial reefs for grant match; (12)$2.4M cash carryforward for beach restoration. Note: (A)Engineering work is capped at $5,000 under the grant; therefore, a budget transfer within the first penny will be needed to cover expenses in excess of that amount. March 23, 2015 Tourist Development Department, Okaloosa County, FL 4 of 8 Packet Pg. 14 Financial Update – March 2015 1.b.a SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive) • visitor services, brochure distribution, communication and research • tourist bureau administration • lifeguard services and protection Attachment: I.b. Financial Update (4006 : Financial Update) st Amended Budget: (11)$11K cash carryforward for 35% O&M; (12)$258K cash carryforward transfer to 1 penny for beach restoration. March 23, 2015 Tourist Development Department, Okaloosa