Okaloosa County BOCC — March 26, 2015 — Agenda Packet — reading text

$0.00 1500 University Lending Group Meeting 4/7/2015 $300.00 Repeat $1,325.00 53 Escambia County School District Meeting 3/21/2015 $300.00 New $0.00 100 Emerald Coast Auburn Club Banquet 5/5/2015 $1,500.00 Repeat $12,000.00 220 HDR Meeting 4/25/2015 $800.00 New $0.00 300 Total ECCC Revenue Projected $ 44,400.00 ECCC New Clients 5 Total ECCC Projected Revenue Goal $27,956.00 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 158.82%ECCC New Client % to Goa83.33% 1 Packet Pg. 90  3.l.a Sales Marketing Report February 2015 Tisha Maraj, CMP, Sales Marketing Manager Attachment: III.m. ECCCSales Report TM FEB 2015 w Goals (4018 : ECCC Sales Marketing Update) Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Chose not to have FL RV Trade Association RV Show 3/19-22/2015 $8,000.00 event 500 Paradise Promotions of the Emerald Coast Health Expo 8/7-8/2015 $3,000.00 Cost of food too high 500 John Adams Bday Party 5/29/205 $500.00 event 30 Troy University Graduation 6/6/2015 $2,000.00 event 800 Boys & Girls Club Steak & Stake 9/24/2015 $1,000.00 Cost of food too high 1000 AFSOC AF Birthday Ball 9/8/1913 $5,000.00 Too Expensive - overall 1300 Total ECCC Revenue Lost $19,500.00 Proactive Prospecting Company/Person Event Source Action Outcome Mobile Leads from Hotelier Researching events Total ECCC Proactive Contacts Made 10 ECCC Proactive Contact Goal 5 ECCC Proactive Contacts % to Goal 200% 2 Packet Pg. 91  3.l.a Sales Marketing Report February 2015 Tisha Maraj, CMP, Sales Marketing Manager Attachment: III.m. ECCCSales Report TM FEB 2015 w Goals (4018 : ECCC Sales Marketing Update) Reactive Leads Worked Jasmine Rodriguez Wedding Website email dates not available Pam Bible Conference Website email/phone dates are undecided Lisa Bishop Banquet Phone call email/phone dates are undecided Elizabeth Banquet Phone call email/phone negotiation Jeff Family Reunion Phone call email/phone dates not available Kim Mathers Wedding Phone call email/phone dates not available Mary Beth Washnock Meeting Phone call email/hold space still working on details Russell Kendrick Church Service Phone call email still working on details FL Depart of Cory Wilkinson Trans. Phone call email/phone still working on details Brittani Fozzie Wedding Phone call email dates not available Btitan Cyber Security LLC Training Website email still working on details FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Comments New/Repeat Accom Req Projected Value Attendees West Florida Regional Planning MtgConference 16/2015 $4,000 New Yes $15,000.00 200 Total ECCC Projected Revenue $ 4,000.00 3 Packet Pg. 92  3.l.a Sales Marketing Report February 2015 Tisha Maraj, CMP, Sales Marketing Manager Attachment: III.m. ECCCSales Report TM FEB 2015 w Goals (4018 : ECCC Sales Marketing Update) Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Zane Holscher Expo Ginger Bauk Meeting Bible Pam Gigi Conference Gary Byers Banquet Jim Rhodes Convention Kelly Resser Convention Total Room Nights Total # of leads to partners Leads to partners Goal 4 Leads to Partners % to Goal -100% Activities such as Marketing / Public Relations / Tradeshows: 1. Followup with Roadshow 2. Destin Chamber Luncheon 3.Destin Chamber Visit to office. 4. PM Update calls Summary of Measures REV % to Goal 159% New Client % to Goal 83% Lead distro % to Goal -100% Proactive Contacts % to Goal 200% 4 Packet Pg. 93  3.m Tourist Development Council Meeting: 03/26/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4019) DOC ID: 4019 Film Commission Update Updated: 3/23/2015 1:24 PM by Aida Wilkinson Page 1 Packet Pg. 94  3.m.a February 2015 Film Commission Report February Leads: 26 House Hunters Destin $5,500 Local crew (Baker), local locations, local vendors, local accommodations, local travel Bounty Hunters $3,000 Local crew (Baker, Lau) Travel Channel segments “Top 10 Locals List” $3,000 Local producer (Reynolds), local crew Henderson Resort video coverage $2,500 Attachment: III.n. Film Commission Report (4019 : Film Commission Update) Local producer (Reynolds), local crew, local talent, local locations, local vendors Ripple Maker Productions commercial $1,500 Local crew (Baker) Superior Residences Commercial $2,500 Local production company (Revive), local locations, local crew, local vendors Lee Automotive Commercial $2,500 Local production company (Revive), local locations, local crew, local vendors All Sports Association Camera coverage $500 Local production company (Murdock), local crew, local location Clean and Clear Animated Series $750 Local talent (Jens) Emerald Coast Visitor’s Guide photography $1,000 Local photographer (Robbins), local locations Independent feature film “Bitten” $3,500 Local producer (Sinor), local crew, local talent 5 children’s