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Okaloosa County BOCC — March 26, 2015 — Agenda Packet — reading text
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Minutes Acceptance: Minutes of Feb 26, 2015 2:00 PM (Items for TDC Approval/Recommendation)
Charlotte Dunworth reviewed revenues and expenses. Mike Anderson asked why it takes so long
to get the data entered as it is two months behind. Ms. Dunworth responded the Clerk’s office
processes carryovers after year-end is complete. Mr. Peterson responded that the Tax Collector’s
office must wait until the revenues are collected. Mike Anderson noted that 50% of the budget is
shown as reserves and tracking doesn’t cross over as a balance. Ms. Dunworth explained various
pennies contribute to the reserve amounts and the TDC established a reserve policy as part of its
FY15 budget recommendation.
Motion to Approve the January Financial Update
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Tom Rice
SECONDER: Carolyn Ketchel
AYES: Peterson, Guidry, Owen, Joyce, Gossom, Dixon, Anderson
c. Promotional Reserve Transfer – replenish transfer to BP account (Charlotte Dunworth)
Motion to Approve the transfer of $125,724 from fifth penny promotional reserves to the
current year media campaign
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Martin Owen
SECONDER: Tom Rice
AYES: Peterson, Guidry, Ketchel, Joyce, Gossom, Dixon, Anderson
d. FWC/FDEP Turtle Friendly Lighting Retrofit Grant (Jim Trifilio)
Jim Trifilio referenced Page 31 regarding the background of the Lighting Retrofit Grant and stated
this grant is in no way an attempt to create a lighting ordinance in Okaloosa County. Council
Members discussed the existing documents were created for Walton County and are incompatible
with Okaloosa County ordinances. Lynn Hoshihara noted there are additional clerical errors from
the other district that will also be addressed. Mike Anderson desired to make a clarification
regarding previous contact from Rebecca Sherry. Several additional Council Members stated they
had also been contacted and expressed concern regarding voting on this matter. Jim Trifilio will
follow up with items to be addressed and forward to Lynn Hoshihara for review. Ms Ketchel noted
this is a good opportunity to update area lighting and is totally voluntary.
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David Sherry spoke regarding concerns that the agreement was incorrect/incomplete and that as
written it commits the County to taking action it may not necessarily do on its own.
Motion to Support the Turtle Lighting Grant Application contingent upon TDD Attorney &
County Attorney Official Review.
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Martin Owen
SECONDER: Tom Rice
AYES: Peterson, Joyce, Gossom, Guidry, Dixon, Anderson, Ketchel
Minutes Acceptance: Minutes of Feb 26, 2015 2:00 PM (Items for TDC Approval/Recommendation)
e. Allocate $50K to Restore Act Snorkel Reef Construction (Jim Trifilio)
Jim Trifilio asked to move $50,000 from the living shoreline budget line item to be set aside and
encumbered as a match for the Snorkel Reef construction. This project is heavily weighted for area
economic increase. Initial funding is to construct 2 reefs with ultimately 8 in total. Restore Act
money will be used for the first two. Martin Owen stated he is a member of ORAC and advised he
would be most comfortable abstaining.
Motion to Allocate $50K to Restore Act Snorkel Reef Construction.
RESULT: MOTION APPROVED [8-0]
MOVER: Carolyn Ketchel
SECONDER: Tom Rice
AYES: Peterson, Joyce, Gossom, Guidry, Dixon, Anderson
ABSTAIN: Owen
f. Beach Parks Janitorial Services Bid (Ed Schroeder)
Ed Schroeder requested approval to issue a bid invitation for beach parks janitorial services. The
current contract is held by Horizons of Okaloosa County which expires in September 2015 and
provides for automatic annual renewals. Per County purchasing policy, contracts are reviewed
prior to expiration to determine if a renewal or re-bid is required.
Discussion ensued on contract pricing, scope of services, and performance. Dale Peterson
commented that it seemed the contract proposal was higher before the 2 additional days were
added. Mr. Woodall stated the increase was due to the addition of bathrooms and parking to the
contract. Tom Rice asked how many employees work this contract, and Mr. Woodall responded
approximately 14 employees varying by season. Joe Guidry asked the reason for this process. Mr.
Schroeder would like to verify the price for services is competitive. Lynn Hoshihara clarified
County practice is that every 3, 5, or 7 years contracts should go out for bid to verify current market
trends. The current contract amount is $138K. Horizons is encouraged to submit a bid as
requested.
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Motion to issue an RFP for Beach Parks Janitorial Services, with the stipulation proposals not
be ranked solely on cost, but also on value for dollars spent.
RESULT: MOTION APPROVED [6-3]
MOVER: Martin Owen
SECONDER: Rachel Joyce
AYES: Peterson, Gossom, Dixon, Anderson
NAYES: Guidry, Rice, Ketchel
Minutes Acceptance: Minutes of Feb 26, 2015 2:00 PM (Items for TDC Approval/Recommendation)
g. Advertising Services RFQ (Ed Schroeder)
The current 3-year contract for advertising services ends this year creating an opportunity for
extending the contract two years in 1-year increments. Mr. Schroeder recommended sending out an
RFQ for several reasons. However, the annual Strategic Marketing Plan cycle starts next March to
be effective on October 1st. The same team can’t be motivated to develop a marketing plan and
respond to an RFQ at the same time. A solution is to extend the current contract 17 months to
February 2017 and go into the RFQ process at that time. This takes the contract out of the fiscal
year cycle, with any agency coming on board March 1st to develop the upcoming marketing plan.
Tuffy Dixon requested clarification that an RFQ is only for work they can perform, and an RFP is
work they can perform with a price. Lynn confirmed and stated that a selection committee would
rank the RFQ’s received and negotiate pricing with the top ranked firm. Mike Anderson asked how
this is different from the Horizon’s contract and stated the RFQ process is a better option as it ranks
submittals using consistent formats and allows the County to go in the best direction. Ed Schroeder
is in favor of pursuing the RFQ process, but desires to exercise an option for an annual renewal
route and extend the process 5 months beyond the current cycle.
Motion to extend the current contract through February 27, 2017 and issue an RFQ.
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Carolyn Ketchel
SECONDER: Tom Gossom
AYES: Peterson, Rice, Dixon, Anderson, Guidry, Joyce, Owen
Mark Mayer thanked the Council for its support through this lengthy process. He is aware of the
results and noted they are tracking a 22% increase. Mr. Mayer and the entire team are prepared and
agree to the extension. Tom Rice stated he served on the committee to review 12 separate agencies
to do this work. Peter Mayer came highly qualified. The first year is extremely rough for any
company, and they have performed in an outstanding manner.
II. Items for Information Purposes Only – (Speaker)
a. Month End Lodging Reports from Smith Travel Research – Jan (Ed Schroeder)
Mr. Schroeder noted the month-end reports are for information purposes only. The numbers
reflected on Page 59 show an increase started October 2014 and YTD is 22% higher. The
expectation is this trend will maintain.
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b. Okaloosa Tax Collector Report – Dec (Charlotte Dunworth)
December collections were up 10% with a cumulative 22% increase.
c. Expenditure Transaction Report – Jan (Charlotte Dunworth)
Ms. Dunworth presented an overview of this report with no additional comments or questions.
d. Reconciliation of Promotional Reserves Funds – Feb (Charlotte Dunworth)
Ms. Dunworth reviewed the breakdown of promotional reserve funds that included the recent
funding of the Cherry Blossom Festival billboards. She advised the $808 transfer would not be
done, so the balance remaining is actually $19,530.
Minutes Acceptance: Minutes of Feb 26, 2015 2:00 PM (Items for TDC Approval/Recommendation)
Ms. Dunworth noted two educational sessions for local event marketing funding are scheduled
for March 18, 2015 (10 AM – 12 Noon) and April 2 (2PM – 4 PM).
e. 2015 TDC Meeting Dates (Charlotte Dunworth)
Meeting dates for 2015 are listed on Page 99 of the agenda package.
f. State Beach Funding and Amendment 1 (Jim Trifilio)
