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Okaloosa County BOCC — July 7, 2015 — FY16 SMP - compressed — reading text
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Chicago Takeover – Movie Theaters
• :30 second On-Screen
• :30 second Lobby
Plasma Screens
• Life-size Lobby
Standees
• Mobile & Online Pre-
Roll :15 and :30 second
• Pre/Post Research
Study
• 2 months of activity
• 153,552 :30 second spots
• 457 targeted neighborhood movie screens
• 6,293,286 minimum Gross Impressions
• Cost: $250,000
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Chicago Takeover - Transit
• Head House Panel:
86” H x 385” W
• Thirty (30) Digital Panels
at street level, airing
video 960 plays per day
each screen
• 2 months of activity
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Chicago Takeover - Transit
• In addition to the Head House displays & Urban Panels
(base plan):
• A second Head House as in base plan
• Twenty (20) Train Display Panels
• Super Rail Kings
• Reaches commuters, pedestrians & motorists
• Size & scale leaves a lasting impression
• 2 months of activity
• 101,121,132 minimum Gross Impressions
• Cost: $259,000
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