Okaloosa County BOCC — July 7, 2015 — FY16 SMP - compressed — reading text

three-partner buy-in 141 Groups: Weddings Media Plan 142  The Knot Rationale: • A leading wedding/bridal media vendor in print and online Highlights: • 12-month package includes: • Wedding Venues Storefront • Wedding Venues Featured Vendor • U.S. Honeymoon and Travel Preferred Position and Storefront • FP4C Wedding Venues – Spring/Summer • Local Print Profile – Spring/Summer • Lead Generation Investment & Return: • Cost: $8,500 • Impressions: 450,000 143  Southern Bride Rationale: • Multiplatform weddings/bridal resource: print, website, blog, app, Facebook, Twitter, Pinterest and Instagram • Sold in retail outlets and available in advertisers’ locations, upscale spas, hotels and bridal shows throughout the South Highlights: • HP4C: Winter/Spring and Summer/Fall • Mid Dec and Mid Jun • 12-month banner advertising Investment & Return: • Cost: $5,900 • Impressions: 140,000 minimum 144  Southern Weddings Rationale: • Annual keepsake publication distributed nationally • Majority of readers are Southerners Highlights: • FP4C: Fall 2016 – print, online plus tablet • 12-month online banner advertising • 12-month “Southwest seal of approval” • Portfolio gallery and contact information • Directory listing and state-specific destination wedding resource Investment & Return: • Cost: $8,875 • Impressions: 1,000,000 minimum 145  Birmingham Bridal Directory Rationale: • Highest-circulation directory in the market • Direct link from online version to website • Leads shared 6x per year – up to 1,500 per report • Direct mailed and in retail Highlights: • Circulation: 24,000 • FP4C: Spring, Summer/Fall, Winter • Summer/Fall distributed at Southern Bridal Show (August) Investment & Return: • Cost: $3,000 • Impressions: 72,000 minimum 146  New Orleans Bride Rationale: • One of the top destination wedding feeder markets • Magazine is direct mailed and available at select retail outlets throughout market and at bridal registries at top retailers Highlights: • Circulation: 30,000 • HP4C: Winter & Summer editions • E-newsletter, directory listing on wedding website, promotion on social media deployments • Purchase of ad package ensures presence at 2 hosted bridal events Investment & Return: • Cost: $3,800 • Impressions: 211,400 minimum 147 Integrated Marketing: Weddings Co-Op Media Plan 148  Martha Stewart Weddings Rationale: • Leading publication in the weddings category • High-income readers with median HHI of $110,000 • Visit Florida edition offers substantial savings on regional edition Highlights: • Circulation: 48,373 • FP4C: Spring 2016 edition • Visit Florida placement also provides for an in-book and online reader service listing Investment & Return: • Emerald Coast Cost: $11,000 • Total cost: $12,500 • Cost per partner: $500 • Impressions: 96,746 minimum Assumes three-partner buy-in 149 Groups: Military Plan—Leisure, Reunion 150  Military Reunions Rationale: • Reaches diverse types of reunions: family, military, class • Conversion of print to digital • Publication, effective end of May 2015, is going 100% digital • Budget affords full-year coverage Highlights: • 12-months online banner advertising – Group Travel Directory Investment & Return: • Cost: $1,800 • Impressions: 75,000 minimum 151  The Reunion Friendly Network Rationale: • Connecting reunion planners with the hospitality industry for over 20 years • Full year exposure from website and multiple member benefits Highlights: • Website Listing with a hyperlink, 150-word message, up to 8 photographs • Unlimited changes to website listing 150-word message • Member listing in all Reunion Friendly Network magazine issues • Complimentary ad and listing in annual directory (March distribution) • Complimentary for one Reunion Friendly Network magazine ad • Unlimited Promotion Listings on Special Promotions Page of RFN website • Link/Promotion in 30 issues of “SALUTE,” the weekly online newsletter Investment & Return: • Cost: $999 • Impressions: TBD 152 Integrated Marketing: Military Co-Op Media Plan 153  DC Military Family Life Digital Rationale: • Over one-third of all officers live in D.C. area • Military are accustomed to travel, and book family getaways when they have leave Highlights: • Full year online banner advertising package Investment & Return: • Emerald Coast cost: $8,000 • Total cost: $10,000 • Cost per partner: $500 • Impressions: 600,000 minimum Assumes four-partner buy-in 154 Groups: Sports Plan 155  Sports Destination Management Rationale: • Editorial focuses on event location strategies and management • Governing bodies – site selectors and logistics managers • Highest-circulation publication within sports category Highlights: • FP4C Destination Spotlight – includes two pages of advertorial with photos (3 pages) – Mar/Apr 2016 • Includes 500 reprints for distribution Investment & Return: • Cost: $7,300 • Impressions: 18,500 minimum 156  Sports Planning Guide Rationale: • Part of Premier Travel Media – network of over 130,000 planners • Integrated print and digital products and site profile summaries Highlights: • Sports market site inspection: site profile with multiple images, links back to Emerald Coast site • 12-month profile presence Investment & Return: • Cost: $1,295 • Impressions: 50,400 minimum 157  Sports Planner Digital Rationale: • Ensures coverage against entire sports planning industry • Provides 24/7 ongoing coverage • SportsEvents • SportsTravel Highlights: • 12-month span of online banner advertising • Divided between both websites • Qualifies for SportsEvents lead-generation program Investment & Return: • Cost: $8,370 • Impressions: 60,000 minimum 158 Integrated Marketing: Sports Co-Op Media Plan 159  SportsEvents Digital Rationale: • Editorial focuses on event location strategies and management • Audience of key decision- makers for sport conferences and events Highlights: • 12-month online package Investment and Return: • Emerald Coast cost: $4,000 • Total cost: $6,000 • Cost per partner: $500 • Impressions: 78,000 minimum Assumes four-partner buy-in 160 Groups: Canadian & International Media Plan 161 Snowbird Target Geography 162  Toronto Life Rationale: • Canada’s No. 1 city magazine • Readers are 70% more likely to have traveled to Florida in the past three years • With pass-along readership, reaches 133,000 adults earning $150,000+ HHI Highlights: • Circulation: 89,082 • FP4C Visit Florida: Escape to the South – Dec 2016, on sale date in mid-November 2015 • Available both in print and online Investment & Return: • Cost: $10,300 • Impressions: 89,082 minimum 163  Crossings Rationale: • Canadian pub for cross-border explorers • Distribution in seven Ontario daily newspapers, Windsor CVB, Windsor International Airport, travel information centers across Ontario and travel agents • Distribution in Ontario and Michigan Highlights: • Circulation: 150,000 • FP4C Visit Florida: Fall/Winter – Mid Oct 2015 • Florida editorial and guaranteed Emerald Coast-specific content Investment & Return: • Cost: $4,500 • Impressions: 150,000 minimum 164  Dreamscapes Rationale: • Inserted in The Globe and Mail and available to frequent travelers through Air Canada Maple Leaf Lounges • Distribution: Ontario, British Columbia, Alberta, Manitoba and Quebec • Audited circulation Highlights: • Circulation: 106,000 • 2/3P4C: Visit Florida- Winter • 2/3P4C: Visit Florida- Winter/Spring • Spotlight on Florida in all issues • Ad investments guarantee Emerald Coast editorial coverage Investment & Return: • Cost: $6,940 • Impressions: 212,000 minimum 165  International Travel Guide Rationale: • Visit Florida fulfillment piece, available in print and online • Distributed in 17 markets, including entire U.K. • Three language editions: English, French and German Highlights: • HP4C: Jan 2016 – full year Distribution by exposure Country / Language 21% • Distributed at trade and consumer 13% 53% travel shows 13% UK France • Digital edition includes live Germany English website and video links Investment & Return: • Cost: $4,775 • Impressions: 74,925 minimum 166  Discover America Rationale: • Brand USA international opportunity • Multiple countries and languages for coverage and distribution Highlights: • FP4C ad unit Investment & Return: • Cost: $10,000 • Impressions: TBD 167 Integrated Marketing: Canadian Co-Op Media Plan 168  Interfuse Media: Snowbird Digital Rationale: • Trading desk platform that allows for real-time impression bidding and optimization • Opportunity to scale across travel sites that reach the target audience segments Highlights: • Data-driven placements driven by actionable insights • Display advertising across multiple platforms: desktop and mobile • Optimization to best converting sites, sizes, platforms and placements Investment & Return: • Emerald Coast cost: $8,500 • Total cost: $10,000 • Cost per partner: $500 • Impressions: 4,000,000 • CVB @ 50% • Partners @ 50% Assumes three-partner buy-in 169 Groups: Meeting Planner Targeted Digital Media